The 1-Page Marketing Plan by Allan Dib
To create a successful business, all of your initiatives need to be following a purposeful reliable plan. Dib says the biggest roadblock for people looking to get started with their marketing plan is that many templates are too long, too complex and too confusing. That’s where he got the idea to create a marketing plan that allows you to cover all your bases simply and quickly.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
The book teaches you how to attract new customers, how to nurture existing customers, how to develop strategies that cater to the size of your business, how to close sales, how to work within your budget and how to compete with your competitors.
As a small business, I found the book really helped us understand that marketing is about the long-game. While we’re always taught to be sales focused, it’s important to remember that marketing is all about nurturing, impressing and educating prospects until they are ready for the sale. Dibb refers to this as being a ‘farmer’ instead of a ‘hunter’.
He also touches on the importance of marketing to a niche, as it allows you to become a big fish in a small pond rather than treading water in a crowded lake. It also allows you to position yourself as a ‘specialist’ rather than a jack-of-all-trades, which is particularly important for smaller businesses such as ours.
Overall, the book left us with a straightforward and well-thought-out marketing plan and some extremely useful advice that will help us grow our business the right way.
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