Scaling Up by Verne Harnish was developed over three decades, from the advice and expertise of tens of thousands of CEO’s and executives that have tackled the intimidating task of scaling-up their businesses.
The book is ultimately about growth. It teaches you the importance of training every single member of your organization to think big and align themselves with the efforts involved in growing your business, which is often the greatest struggle.
Harnish explains that when a business leader decides to expand the business, employees can act as more of an anchor than wind at your back; negatively impacting their progress. He goes onto say that in order to avoid this you need to engage your team, treat your customers as the valuable marketing opportunities they are and ensure that everyone that wants to make money for your business has the opportunity to do so.
The book is really for anyone interested in knowing why some companies grow while others don’t. It’s great for people in managerial roles and those working in executive and middle management roles.
It explains how running a business is ultimately about freedom. It shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride.