Every successful business has a business plan, and there are a few key factors to consider when writing one. Quite simply, a business plan is a document. It describes the new business, its products or services, how it will earn money, leadership, staffing, financing, and operations model. But there are some other less obvious details you should have that are also essential to its operation and success. And that is a list of professional contacts. Here are seven types of professionals every business plan should include.
1. The accountant
As we’ve previously discussed in 5 common mistakes start-ups make, outsourcing work is critical to business success. But none may be as important as a good accountant. There are enough challenges to overcome when running a business, why complicate matters even more? Hire a professional, friendly accountant to do your bookkeeping, calculate your annual tax return, and advise you on whether you should trade as a sole trader, a partnership or limited liability company.
2. The website developer
Your website is essentially the face of your business, so it needs to look the part. First impressions matter and a poorly designed website can look amateur and unprofessional, which is potentially business suicide. Find a local website developer who can help you create a flawless website that is tailored for your audience. You might wish to include videos, blogs or the ability to make online purchases. And you’ll also need someone skilled in effective search engine optimization techniques.
3. The insurance broker
A sensible business plan should include a reliable insurance broker. You may not think your small business needs insurance, but when the proverbial hits the fan, you’ll be grateful to have it. The tricky part is working out which coverage plan best suits your needs. This is where a good insurance broker comes in really handy. They’ll be able to guide you through your options, including insurance for public liability, personal accident, employee liability, product liability, cyber protection, business interruption cover, and building and contents insurance. And remember, as your business grows, so too will your insurance needs.
4. The legal eagle
There can be a lot of fine print and legal matters to deal with when running a business. Therefore, it’s a good idea to find a local legal firm that can provide help and advice by the hour. You might find you need help leasing an office, applying for a trademark, negotiating a contract, or dealing with an escalating customer complaint. Eventually, you will encounter a problem, and having legal advice on hand is a highly valuable resource.
5. The social media adviser
Your business concept might be poppin,’ but what’s the point if your marketing strategy stinks? Social media is a cheap and easy tool for building your brand, but that doesn’t mean it won’t require hard work. Find a social media manager or adviser who understands the different platforms and isn’t afraid to get creative with content. It’s hard enough to stand out in a saturated market; give yourself the best chance by hiring a professional.
6. The communications customer service adviser
Few things are more frustrating than technological issues. Whether it be phone or computer, communications are the core of every small business, so any issues must be sorted simply and quickly. Make sure you’ve got a communications professional in your contacts list for advice and support when you need it.
7. The writer
There are two things that prevent business owner from writing their own content, and they are time and skill. Creating high-quality, engaging content on a regular basis is difficult, which is why you should hire a professional copywriter. One of the major benefits to having a writer is that most have very reasonable rates, and you only pay for the content you need, when you need it. If you want the voice of your business to be compelling, logical and of high quality, hire a professional writer through either contract or freelance services.
- As a small business owner, you are responsible for the operation and overall success of your business. So it stands to reason that how you manage your business directly determines your level of success. However, owning and managing a business are two different things, and many entrepreneurs feel overwhelmed when…